Analyzing a website's current SEO performance:
An SEO audit is a comprehensive analysis of a website's current SEO health and performance. It involves examining various factors that impact search engine rankings, including on-page elements, technical setup, off-page authority, and user experience.
Identifying strengths, weaknesses, opportunities, and threats:
The audit aims to pinpoint what the website is doing well (strengths), areas that are hindering its performance (weaknesses), potential areas for growth and improvement (opportunities), and external factors that could negatively impact its SEO (threats). This is often structured as a SWOT analysis.
Developing a Customized SEO Strategy
Setting priorities based on goals and resources:
Based on the findings of the SEO audit and your overall business goals, prioritize the SEO tasks that will have the most significant impact with the available resources (time, budget, personnel).
Creating an action plan with specific tasks and timelines:
Develop a detailed action plan that outlines the specific SEO tasks to be implemented, who is responsible for each task, and realistic timelines for completion. This provides a roadmap for your SEO efforts.
Implementing SEO Changes
Executing on-page, technical, and off-page optimization tasks:
This stage involves putting the SEO strategy into action by implementing the recommended changes across all three key areas:
On-page optimization: Updating content, title tags, meta descriptions, header tags, image alt text, internal linking, and URL structures.
Technical SEO: Improving website speed, mobile-friendliness, site architecture, XML sitemaps, robots.txt, schema markup, and HTTPS.
Off-page optimization: Building high-quality backlinks, engaging in digital PR, and optimizing local listings (if applicable).
Monitoring and Iterating
Tracking performance and making adjustments as needed:
SEO is an ongoing process. Continuously monitor your website's performance using tools like Google Analytics and Google Search Console to track key metrics (organic traffic, rankings, conversions). Analyze the data to identify what's working and what's not, and make necessary adjustments to your strategy and implementation based on the results. This iterative approach is crucial for long-term SEO success.